GDPR Standards: What You Need to Know

The General Data Protection Regulation (GDPR) is a comprehensive data privacy law implemented by the European Union in May 2018. Its purpose is to give individuals greater control over their personal data and to unify data protection standards across EU member states.

What Is Personal Data?

Under GDPR, personal data refers to any information that can identify an individual directly or indirectly. This may include:

• Name

• Email address

• Phone number

• IP address or device identifiers

• Location data

• Booking details linked to an identifiable person

Any information that can be tied back to a specific individual is considered personal data.

What GDPR Means for You

GDPR requires that marketing to EU and UK customers be opt-in, meaning individuals must actively consent before receiving marketing communications or being tracked for marketing purposes.

Requesting Removal of Your Personal Data

If you would like your personal data removed from Peek’s systems, you may submit a request by emailing: email trust@peek.com to request that it be removed from our system.